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GENERAL UNITED GSW INC

关于我们头部

About Us

COMPANY ORIGIN

A powerful alliance to usher in a new era of high-end off-road vehicles.

By integrating "American high-end off-road culture" with "Chinese superior intelligent manufacturing", we provide global enthusiasts with products that combine ultimate performance, superior comfort and outstanding cost-effectiveness, redefining the off-road driving experience.

  • origin1
    General Union Company of America

    It brings cutting-edge North American off-road culture, top-notch R&D concepts, and a global brand vision, injecting international high-end genes into the brand.

  • origin2
    Shandong New Continent Rubber Group Co., Ltd.

    As an outstanding representative of China's manufacturing industry, it provides world-class intelligent manufacturing capabilities, profound tire technology accumulation, and a highly advantageous cost control system.

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Certificate Of Honor

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1

  • 120 million

    Monthly tire production capacity of the factory

  • 30 days

    Delivery time for all tire orders after order placement

  • 50 +

    We have tire size specifications.

COMPANY PROFILE

GENERAL UNITED GSW INC is a specialized tire supplier integrating manufacturing and trade, focusing on providing all-terrain (AT) and rugged terrain (RT) product series for off-road vehicles.We are committed to delivering premium quality and strong value for global distributors and tire brands.


Every tire is built with Thailand natural rubber, Bekaert steel wire, and Cabot carbon black — ensuring superior strength, heat resistance, and durability under extreme road conditions. We have independently developed two exclusive tread patterns, one for AT and one for RT. Both are original designs with proprietary molds, engineered to combine bold off-road style with powerful traction and self-cleaning performance — giving our products a distinct identity and outstanding reliability in real-world driving.

We have tire size specifications.
We have tire size specifications.

With a strong supply chain, stable production capacity, and dedicated technical support, we aim to build long-term partnerships worldwide.


Our mission is simple — to deliver the quality, performance, and trust that drive success for our partners around the world.

Localized production base :By leveraging modern factories we’ve built in Cambodia, Thailand and Malaysia, we localize our supply chain and slash logistics costs greatly.

Mature promotion model :We have successfully replicated the domestic "event + exhibition + local agency" marketing model, which allowed us to quickly enter markets and build brand awareness.

Global mainstream market coverage : Our products are exported to key off-road culture regions such as Europe, America, Australia, and the Middle East, achieving a truly global sales network.

High-quality brand image :We have created a unique positioning of "American off-road brand + Chinese intelligent manufacturing" and gained high-value brand recognition across global markets.

TECHNOLOGY HIGHLIGHTS

  • technology1

    Biomimetic viper scale pattern design

    Biomimetic viper scale pattern design

    The biomimetic viper scale tread pattern provides excellent grip, quickly removes mud and stones, enhances off-road traction, and effectively reduces tire noise.

  • technology2

    Soft rubber design on the tire top

    Soft rubber design on the tire top

    The tire surface is made of soft rubber, which can cushion road vibrations, improve long-distance driving comfort, and effectively reduce tire noise generated during driving.

  • technology3

    Wider Tread Design

    Wider Tread Design

    Wider tire treads increase the contact area with the ground, improving tire grip and enhancing driving stability, which can effectively shorten braking distance.

  • technology4

    Dynamic Balance Consistency Surpassing National Standards

    Dynamic Balance Consistency Surpassing National Standards

    Its dynamic balance stability is better than the national standard, which can reduce uneven tire wear and make the vehicle more stable when driving at high speeds.

BRAND POSITIONING

EAGLEBLADE is precisely positioned in the high-end off-road market and is committed to breaking down barriers between different circles, covering a wider range of users through its superior product capabilities, and providing diversified travel solutions.

  • brand1

    Core user group: Hardcore off-road enthusiasts

    For those who crave ultimate performance and dare to challenge extreme road conditions, EAGLE BLADE demands the highest levels of tire grip and durability.It is their ideal tire for tackling all unknown terrain.


  • brand2

    Expanding the user base: Outdoor enthusiasts / Urban SUV families

    Embrace life and enjoy camping and road trips.If you love camping and road trips, and need tires that handle mild unpaved roads while delivering everyday comfort and low noise, EAGLEBLADE delivers the ideal all-in-one solution.


PERFORMANCE UPGRADE

  • perform1

    Silent Technology Upgrade

    The optimized asymmetrical pattern arrangement, combined with a high-performance sound-absorbing cotton layer, significantly reduces air noise and road noise generated during driving from the source.

    Superior Comfort Experience

    Whether cruising at low speeds on paved city roads or speeding along highways, it provides a quiet driving environment comparable to that of a luxury urban SUV.

    Return to the Enjoyment of Off-roading

    Make long journeys free from noise, allowing you to focus on exploration and scenery.

  • perform2

    Dry Soil Performance

    A wider contact area combined with an optimized pattern design provides superior cornering tracking and braking stability, allowing for more confident cornering.

    Wetland Performance

    The multi-directional, high-efficiency drainage groove design quickly drains water between the tire tread and the ground, effectively cutting off the water film and significantly reducing the risk of hydroplaning.

    All-terrain Conquest

    The biomimetic scale pattern penetrates deep into loose ground, providing powerful bite and driving force, easily handling challenges on muddy, sandy, and gravel roads.

  • perform3

    Optimized Drainage Groove Design

    Wide and efficient lateral/longitudinal grooves quickly cut off and drain water between the tire tread and the ground, reducing the water film effect at the source.

    Precise Control, Preventing Deviation

    It effectively suppresses vehicle slippage and trajectory deviation caused by water accumulation, and maintains excellent steering response and stability on wet and slippery roads.

    24/7 Safe Travel Guarantee

    Whether it's a downpour or the lingering wetness after the rain, it provides consistent and reliable grip, ensuring a safe journey for you every time you go.

MARKETING STRATEGY

EAGLEBLADE is precisely positioned in the high-end off-road market and is committed to breaking down barriers between different circles, covering a wider range of users through its superior product capabilities, and providing diversified travel solutions.

  • Brand Power

    By joining hands with top cross-industry partners, we continuously elevate the brand's status and establish a strong market influence and consumer mindshare.

  • Professional Endorsement

    We compete and triumph in premier professional off-road events, demonstrating our product’s core capabilities via extreme on-track performance and building a stellar reputation for exceptional reliability.


  • Channel Deepening

    We adhere to a refined operational strategy, empower our partners, and build an efficient, stable, and win-win omnichannel sales network.

  • Global Expansion

    Actively participate in top international exhibitions, promote localized operations, and accelerate the pace of global market penetration.

GLOBAL EXPANSION

We actively take part in leading global automotive aftermarket exhibitions to showcase EAGLEBLADE’s brand strength and product appeal to global buyers.


Dubai International Automotive Parts Exhibition

Dubai International Automotive Parts Exhibition

+86 15166240123

+86-15166240123

111eagleblade@gmail.com

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